Tonto Dikeh has taken to her Instagram page to tell brands of one favour she can’t afford to do for them. According to her this favour will cost her N1.5M and as such she can’t render such favour.
According to her she said she has received upwards of 40 products from vendors who now expect her in return to wear and tag their brand on her page. She pleaded for their understanding as she bluntly said she couldn’t do. She further said she would rather patronize and pay them rather than tagging them for free in exchange of their products.
In her words she said if they are gifting her as an acknowledgement of their brands and hers ,then she appreciates the gesture. See her post below
Well, several reactions have met her post, while some believed she did the right thing others felt she could have helped out the small business owners as a kind gesture. See the mixed reactions below.
My take on this is that as a brand there are various ways you can promote your product/brand. Most importantly, you should be aware that most celebrities especially A-list celebrities would hardly promote your brand in exchange for free gift that is asking for too much because their page also serves as a means of livelihood for them.
Another mistake you can also make as a brand is thinking that using a celebrity would make your product to sell out fast, using an influencer sometimes can pay off for you. The best part is that there are influencers who would promote your product for free in exchange of the product and you will still make sales. So choose wisely.****ARE YOU SEARCHING FOR A SOULMATE BUT WANTS IT TO BE DISCREET? Join Myregistrywedding matchmaking service by sending a mail to email@example.com and get connected to your soulmate.*******