Excited Kim took to her Instagram page to announce the first ever collaboration she is having with her mom. She announced that they both collaborated to launch the KKW fragrance which is a wooden white floral fragrance with the freshness of freesia, creamy white gardenia and tuberose at the heart.
She further said it will be available from 04.15 at 12PM PDT at KKWfragrance.com. she also promised to give 20% of all sales to charity to help hungry children across America.

Unfortunately her fans weren’t as excited as she was as they were extremely angry that during the global crisis she could still be promoting her brands and using a meager amount for donation to charity to lure people to purchase her product. Checkout here how her angry fans reacted to the announcement of the launch of KKW fragrance.